Nielsen: 6.5M Homes Still Not Ready For Digital TV
The converter funding shortage will likely keep the number high.
By Swanni
Washington, D.C. (January 22, 2009) -- Nielsen said today that 6.5 million U.S. homes are still not prepared for next month's scheduled transition to Digital TV signals.
While this is an improvement of 1.3 million homes from Nielsen's last report in December, it likely won't satisfy critics who say the transition should be delayed. President Obama and numerous congressional lawmakers have called for a delay and both the House and Senate are considering bills to move the transition date.
On February 17, 2009, all full-powered local stations are scheduled to switch their analog signals to digital which means viewers will need a Digital TV, a digital converter box or a pay TV subscription to continuing watching television. House and Senate lawmakers are considering moving the date to June.
Critics of the Feb. 12 transition date note that the federal government has run out of funds for the $40 converter box coupons that can be used to purchase the set-tops. They also say that millions of people still seem confused about how to prepare for the transition.
In a blog post at Nielsen.com, Susan Whiting, the company's vice chairperson, said that minorities are the least prepared. To wit:
* 9.9 percent of African-American families are unprepared
* 9.7 percent of Hispanic families are unprepared
* 8.8 percent of young families (ages 18-34) are unprepared.
Albuquerque, New Mexico ranks first with with the most unprepared people with 12.24 percent of residents not prepared, according to Nielsen. Dallas/Fort Worth is second with 10.21 percent; Houston is third with 9.95 percent; Tulsa, Oklahoma is fourth with 9.5 percent; while Portland, Oregon is fifth with 9.1 percent.
