Studios Putting Blu-ray, DVD In Same Box
Hollywood looks to keep both audiences happy.
By Swanni
Washington, D.C. (February 23, 2009) -- Several studios are planning to issue new video releases with both the film's Blu-ray and standard-def DVD discs inside.
That's according to an article by Video Business.
The publication reports that 20th Century Fox will soon release a Blu-ray/DVD package for Marley & Me (March 31) while MGM will issue one for The Princess Bride (March 17). Lionsgate's upcoming Terminator 2 set (May 19) will include a Blu-ray version and two standard-def editions.
The studios hope that the inclusion of the Blu-ray disc along with the DVD edition will encourage more consumers to embrace the high-def disc format.
Disney introduced the practice last fall when it said it would release seven Blu-ray/DVD combo packs in 2009, including Pinocchio in March and Snow White and the Seven Dwarfs in October.
Standard DVD or Blu-ray represents amazing value and amazing quality, but how do we make it more flexible to adapt to the changing lifestyle? a Fox executive told Video Business. Were constantly looking at consumers habits.
The executive suggested that Fox will offer similar combo packs for other movies.
"I will say strategically this is going to be our direction for certain movies," she said.
